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One Direction’s First Fragrance Deal

The boy band will launch a women's fragrance in 2013.

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By: Jamie Matusow

Editor-in-Chief

The British boyband One Direction, who got their start on the U.K. verison of “X-Factor,” has signed a licensing deal with Olivann Beauty to develop and market a women’s fragrance. Execs are planning for a Fall 2013 global launch.

Considering how popular the band has become among teen girls, the fragrance is sure to give Justin Bieber’s Girlfriend scent some competition. The band’s second album recently sold 540,000 copies during its first week.


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